With the 2025 open enrollment season around the corner, employers have an opportunity to develop attractive benefits offerings and proactively communicate with employees to win them over. Early preparation can help show employees they are valued, convince top performers seeking job changes to stay in their current positions and attract new talent. Consider these steps for thoughtfully kicking off open enrollment efforts:
- Tailor benefits offerings. It’s critical for employers to first understand which benefits and perks provide the most value for their workers.
- Determine key messaging. For example, key messaging might focus on new or updated benefits offerings. Since many employees don’t fully understand their benefits, employers should detail their offerings so workers understand everything they could potentially lose by changing jobs.
- Communicate with employees. An open enrollment communication plan should start early and provide ample educational resources. Learn more about open enrollment-related communication in the next article.
By starting open enrollment efforts early, employers will have ample time to tailor their benefits offerings and thoughtfully showcase all employee perks. Contact us for additional employee benefits resources, including enrollment guides, videos and presentations.
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